Media Media Urban Oasis
Automated Deployment
With the purpose of "an oasis affects a city", it focuses on green home appliances and diverse ecological combinations, builds offline interactive scenes tailored for the brand, gives the oasis concept and local content concrete implementation, and lays out spring marketing and ESG marketing.
At the same time, consumers are allowed to co-create city landmark 2B&2C marketing events with the brand during their personal participation, consolidating Midea’s C-side brand influence and reputation on green issues.
