HEYDAY GROUP GLOBAL BUSINESS

Create Hikvision’s exclusive European mobile exhibition exhibition equipment to help promote and popularize intelligent IoT technology in Europe and provide benefits for building a global marketing network.
A single-story 80㎡ open space to build a high-quality brand display area.
Automatic sensing glass sliding door at the first entrance to enhance user experience
An automated exhibition design, efficient installation, convenient disassembly and cost saving

Adhering to the brand Think spirit and the concept of exploring the world and green development, we will launch tours in various target markets.
With diversified space combination solutions and operating networks, we help brands innovate marketing scenarios, enhance brand value, implement marketing policies, convey brand propositions, and further expand brand influence.

Use a lightweight tour model to expand the brand's offline experience scenarios, strengthen terminal sales channels, and achieve large-scale and high-frequency exposure in the target market.
At the same time, we continue to optimize the spatial display logic of product content, improve interaction efficiency, enrich brand perception dimensions, and deepen the depth of product experience.

Continuing the achievements of domestic brand experiential marketing, taking over the overseas sales boom, and breaking the barriers to overseas brand channels with customized exhibition equipment and localized operations.
Technology visualization, high-efficiency display space, intuitive display of product strength, anchoring consumers' minds.
High-frequency exposure and high-utilization exhibition equipment continue to strengthen the brand's international image.

As a partner of China's aerospace industry, the tour will use this as an endorsement to create a "double-layer mobile brand exhibition hall" to enhance the image, focus on products, demonstrate strength, integrate resources, and build confidence.
Help brands actively expand overseas markets along the "Belt and Road" countries and practice the path of globalization from "foreigners" to "locals".

Based on the Heyday special exhibition equipment platform and in line with the brand's new AX7 Mach version "road rocket" title, the rocket mobile special exhibition equipment is customized.
And with precise implementation capabilities and a nationwide maintenance and operation network, we can concretize and amplify product selling points, enhance communication gimmicks, strengthen selling point memory, and help brands get out of the circle.

In response to problems such as insufficient brand offline channels and the inability to meet consumers' experience needs in a timely manner, we used large, medium and small caravans as carriers to launch a series of market tours at all levels for brand customization.
At the same time, we integrate cultural IP and e-commerce resources to co-create content to empower communication, diversify business links, and help brands boost sales and expand their popularity.

With the purpose of "an oasis affects a city", it focuses on green home appliances and diverse ecological combinations, builds offline interactive scenes tailored for the brand, gives the oasis concept and local content concrete implementation, and lays out spring marketing and ESG marketing.
At the same time, consumers are allowed to co-create city landmark 2B&2C marketing events with the brand during their personal participation, consolidating Midea’s C-side brand influence and reputation on green issues.

Heyday's original L-shaped box exhibition equipment creates a novel, lightweight, and immersive smart home living space for the brand, strengthening users' perception and recognition of beautiful smart homes and future life.
At the same time, we will take advantage of our scale and combine operational content such as online celebrity check-ins and creative interactions to increase exposure, expand influence, and continue to gain incremental growth.

One body with two sides, the double-layered brand pavilion format breaks the traditional caravan space layout. It not only fits the high-end tone of the brand presentation, but also uses a lightweight combination to enhance the scale of touring exhibition operations and continue to ferment marketing results.
It successfully created a high-end touring exhibition paradigm, an innovative model for exhibition equipment, and achieved the peak commercial value of a single touring exhibition: sales exceeded 2 million in a single day at a single station.