BYD BYD 5-fstop roadshow tour
New Product
At the German Munich Auto Show, Chinese automakers, led by BYD, made a stunning appearance in Europe. BYD also simultaneously launched its European journey for new energy vehicles.
Undertake the upgrade of touring exhibition peojects and the implementation of the VI system for the stategic transformation of brand rejuvenation.
Aim at the cultural fit between the young circle and the brand, use original IP to enhance brand influence, and use immersive marketing as the starting point to attract lP audiences and convert them into brand audiences.
Combined with experience upgrade content, create a new event-specific icon with video game style and visual style. At the same time, diversify the IP scene construction to create a highly malleable IP community for the brand.
